It's Like This and Like That

One of the hallmark traits of what makes a consumer product weird is having difficulty describing the thing. That’s somewhat to be expected given the novelty of some products, particularly in this day and age when AI and crypto are enabling user experiences we’ve never seen before. 

There have been several instances at USV lately where we’ve spoken with early-stage consumer companies and struggled to define what the product actually is. “It’s like a tool that makes everyone a creative wizard, but also a network where sharing things is a ton of fun!” “It’s a game, but also like a storytelling platform mixed with a group chat!” When we articulate these things to people the commonplace response is a look of bewilderment. I think that’s a good thing. 

When we find ourselves using the Dre and Snoop refrain “It’s like this and like that and like this and a…” we know it’s time to take the product seriously and that the founder very well may be onto something special. An inability to succinctly articulate what a consumer experience does can actually be a positive signal. It means you’ll just have to try it out for yourself and see what it conjures. 

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